Teaching

Fall 2017 Courses

The Science of
Science Communication

JOUR 6315 Special Topics - M/W 4:20pm to 5pm
Masters and PhD Students
The science of science communication is an emerging, multidisciplinary field that investigates the processes that enable citizens to form beliefs consistent with the best available scientific evidence, the conditions that inhibit the formation of such beliefs, and the strategies that can be employed to avoid or ameliorate such conditions. Objectives for this course will be understanding the role of science communication in society, identifying the challenges for communicating science information, and becoming familiar with current debates and discussions about the science of science communication. Students will have the choice between writing a comprehensive review/theory paper or an empirical paper using existing data for the final project.

Principles of Advertising

ADV 3310 - T/TH 12:30 to 1:50
Undergraduate Students
This course is designed to provide students with a basic understanding of (1) the advertising industry and associated professional specialties, (2) the various components of advertising campaigns, (3) the role of advertising in the overall marketing process, and (4) the ethics and regulation of advertising campaigns.
For the student who is taking this course as a single exposure to the study of advertising, it will provide a broad overview of the field from both a professional and social standpoint. For the student interested in pursuing a career in advertising, this course will serve as a foundation for higher-level advertising courses.

Courses from previous semesters