Teaching

Office Hours: Tues 9am - 12pm & Wed 1pm - 3pm
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Principles of Advertising

ADV 3310 - Online
Undergraduate Students
This course is designed to provide students with a basic understanding of (1) the advertising industry and associated professional specialties, (2) the various components of advertising campaigns, (3) the role of advertising in the overall marketing process, and (4) the ethics and regulation of advertising campaigns. For the student who is taking this course as a single exposure to the study of advertising, it will provide a broad overview of the field from both a professional and social standpoint. For the student interested in pursuing a career in advertising, this course will serve as a foundation for higher-level advertising courses.

Advertising & The Consumer

ADV 5326 - Online
Graduate Students
This course explores the complex and dynamic relationships among advertising, consumers, and brands. It draws across multiple disciplines and considers a variety of perspectives and methodologies to provide insight into the hearts and minds of consumers. It is intended to provide new insights about the relationship among advertising, consumers and brands that students can apply to academic research as well as the advertising agency and related fields.

Courses from Previous Semesters