Teaching

Office Hours: Tuesdays & Thursdays 11:00am to 12:00pm

Research Methods

MCOM 5364 - M 6:00pm to 9:00pm
PhD Students
This course will introduce PhD students to the methodologies of media and communication research. Students will learn to: (a) identify the relationships between theory and method; (b) understand the structure of research studies; (c) pose appropriate research questions and hypotheses; (d) design research studies that can answer their research questions; (e) develop a familiarity with various approaches to data collection and measurement; and (f) practice data analysis techniques. After completing this course, students will be better able to interpret and conduct media and communication research.

Principles of Advertising

ADV 3310 - T/TH 12:30pm to 1:50pm
Undergraduate Students
This course is designed to provide students with a basic understanding of (1) the advertising industry and associated professional specialties, (2) the various components of advertising campaigns, (3) the role of advertising in the overall marketing process, and (4) the ethics and regulation of advertising campaigns. For the student who is taking this course as a single exposure to the study of advertising, it will provide a broad overview of the field from both a professional and social standpoint. For the student interested in pursuing a career in advertising, this course will serve as a foundation for higher-level advertising courses.

Courses from Previous Semesters